Category Archives: Innovative Strategies

Includes thoughts about the future and how to adapt to it.

Autonomous Vehicles Are on Their Way

Cars that can drive themselves, using radar, LIDAR and other imaging devices will appear within the next five years.  The technology will allow them to follow a few feet behind one another, utilizing our roadways more efficiently and safely (93% … Continue reading

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The HOA Conundrum

Have you or any of your friends owned a condominium? If so, you have probably heard frequent complaints about the HOA (Homeowners’ Association), their fumbles with managing the building or, even worse, a lawsuit they have filed about construction defects … Continue reading

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Mixed-Use Urban Communities in Demand

We’re listening closely to the market desires for our West 2nd District Project here in Reno.  We’re observing some interesting trends relating to millennials and retirees. A significant number of new jobs, many of them with technology firms (e.g., Tesla, … Continue reading

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Recommending “The New Grand Strategy”

My daughter was at a sustainability conference in Santa Clara, CA recently. She heard a talk by Mark (Puck) Mykleby describing his book, The New Grand Strategy –Restoring America’s Prosperity, Security and Sustainability in the 21st Century.  Knowing how well … Continue reading

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Preserving Finite Resources

I just listened to an excellent edition of National Public Radio’s TED Radio Hour titled “Finite,” which speaks of the way in which we, as a civilization, are squandering so many of our resources. The episode begins with a lengthy … Continue reading

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Conscious Capitalism is Back

It’s energizing to be around young entrepreneurs with exciting ideas. My wife and I are honored to be mentors to a few start-ups in Reno, a delightful experience allowing us to work with and learn from a new crop of … Continue reading

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Scale & Complexity Drive Creativity – Part 2

http://edfriedrichs.com/2016/09/05/scale-complexity-drive-creativity/) Review and approval processes vary greatly around our country, and two extremes are California and Nevada.  I’m from California and practiced there throughout my career. For the past two years, I have been exposed to processes in Nevada. My … Continue reading

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Scale & Complexity Drive Creativity

While having a glass of wine with colleagues from New York, we  reflected on the scale and complexity of the projects each of us has underway today. These are exciting times in the design professions, as many of the cities … Continue reading

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Bringing Back Civility

Reading the Wall Street Journal this morning, I became convinced that civility had disappeared from our planet. We’ve got angry and abrasive politicians (think Donald Trump and Bernie Sanders). And there’s brutality, with ISIS rounding up 5,000 civilians in Fallujah … Continue reading

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Fostering Deep Client Relationships

Personal engagement with clients determines so much of a firm’s success.  A client’s satisfaction with the personal relationship with you and your team affects the recommendation they will give to other clients or prospects. It affects whether or not they … Continue reading

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